Description
Learn about 3 fundamental branding tools:
– Brand Profile: a summary of the brand positioning.
– Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria
– Range Extension: the extension of a brand name in different and new categories/markets
What are the tools?
Why do we spend our time in working on them?
How do we use?
How to plan them?
À qui ce cours s’adresse-t-il ?
marketers
FMCG / CPG marketing
brand managers
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