Description
SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve a higher ranking in search engine results when people search for keywords related to their products and services. So, it is a practice of increasing the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.
Search results are presented in the form of an ordered list, and the sites which are higher on the list tend to receive more traffic. For example, for a search query, the result which is at number one will receive 40 to 60% of the total traffic generated for that query. Only 2 to 3% visitors go beyond the first page of search results.
Search Engines such as Google have their own algorithm or rules to decide the order of pages to show for a search query. These algorithms determine the rankings of the SERPs based on various ranking factors. However, it gives more emphasis on certain metrics to evaluate the quality of a page and accordingly to decide its ranking.
In this course, you will learn SEO Mastery & How to Start an SEO Business from beginner level to advanced!
You will be able to optimize your website and content for increased conversions and decreased costs on ads as SEO equals ORAGANIC TRAFFIC. You will be able to get you website properly crawled by Google yet today. You will be able to stay ahead of search engine algorithm updates and stay ranked on the first page of various keyword searches! You will be able to start an SEO consultant business.
This course will also layout how to optimize your website for SEO and enable you to reach any type of target market! Make the most of niches keywords and make it easy to rank #1 in Google searches, so you can get back to what you do best, running your business!
Topics Covered
– Types of SEO
– Black & White Hat SEO
– How Search Engine Works & History
– SEO Keyword Research
– Competitors’ Analysis
– SEO Guidelines
– On Page SEO
– Off Page SEO
– SEO Interview Questions
Who this course is for:
ANYONE looking for the most highly targeted and cheapest advertising
ANYONE looking to work from home
People seeking additional streams of income
À qui ce cours s’adresse-t-il ?
Website Owners and Managers
Content Creators and Writers
Web Developers and Designers
Digital Marketers
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