Description
Everything you need to know about B2B newsletters in just 5 modules
The course is split into five modules covering the key steps that you need to understand, create and grow a flourishing newsletter, that will give you a worthwhile Return on Investment.
· Module 1-Benefits of Newsletters – why is it such a worthwhile project
· Module 2-How to set up & create effective newsletters – what are the critical steps you must take
· Module 3-How to choose newsletter software – criteria you can use to ensure that your software will support your plans
· Module 4-Growing engagement – Best practice tips – after launch how to grow and build for success
· Module 5-Database strategies and performance measurement – how to use data to improve engagement and monitor your success.
Whether you’re new to B2B marketing or looking to sharpen your skills, our newsletter course is an investment in your professional development. It is a comprehensive experience that is focussed on preparing students for the future of revenue generation.
About the author
I am a B2B marketing and sales expert based in Hong Kong, with many years of experience in working for multi nationals, mid cap companies SME’s and startups.
I started as a trainee and I rose through the ranks to run revenue generating divisions in several companies in roles such as the Sales & Marketing Director, Chief Marketing Officer and Chief Operating Officer, until I went into B2B marketing consulting at HM Associates.
My time in these roles have given me the benefit of being at the cutting edge of the digital revolution since its beginnings, and I have been a leader in the digital transformation of traditional businesses throughout Asia.
À qui ce cours s’adresse-t-il ?
Small business owners, entry level marketeers, communicators and PR executives and mid managers
Anyone selling to a B2B audience
Businesses developing a subscription model or wanting to increase revenues from repeat clients
Those interested to learn how to improve rapport with clients or within companies and associations.
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