Description
Note: This course will require you working on a project as a hands-on learning experience. You are free to select either your own company or any clients that you are working with, without restrictions to IIDM. However, please make sure to use the same project for the whole course.
AI IN DIGITAL MARKETING
Artificial Intelligence (AI) stands as a contemporary and vital skill in today’s landscape, exerting diverse impacts on individuals’ lives. It not only automates tasks but also elevates business efficiencies. The influence of AI on Digital Transformation is palpable across multinational corporations, reshaping traditional business methodologies.
In contemporary business strategies, Digital Marketing adoption has surged, empowering marketers to achieve superior Return on Investment (ROI). This adoption facilitates personalized website and application experiences, alongside the ability to predict consumer behaviors. As the digital realm accumulates an abundance of data from online channels, marketers gain profound insights into customer behaviors, enabling more precise campaigns and targeted outcomes.
The « AI in Digital Marketing » course amalgamates AI and Digital Marketing, offering a comprehensive exploration of both domains. The course delves into the practical integration of AI within Digital Marketing, thereby equipping participants with a unique skill set. The array of exceptional programs by Great Learning encompasses Digital Marketing and AI, fostering holistic growth.
Learning Goals
Artificial Intelligence Explained
Digital Marketing In Today’s World
AI Powered Digital Marketing
Scope of Artificial Intelligence
Marketing Strategy
Target Audience
Traditional marketers and marketing executives who want to play a bigger, sharper game
Marketing managers and senior management
IT managers
Small business owners who may or may not want to stay small
IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access to your learning materials and evaluation for the certification upon completion. Contact us here: support@theiidm.org
À qui ce cours s’adresse-t-il ?
Beginner in Content Marketing
Beginner in Social Media Marketing
Small Busines Owner
Students
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