Description
This course is about succeeding in car sales, whether you are new to the business or just realizing that you need professional guidance to become a Master.
Are you looking to take your car sales career to the next level? Do you want to become a top performer in the industry and achieve long-term success? You have come to the right place.
During this course, I will personally guide you through every step of the process, from prospecting to meeting and greeting clients in the showroom, handling objections, closing the sale, and following up for referrals and repeat sales. These 50 steps left no stone unturned. You will get a deep understanding along with the specific word tracks needed for most every situation you will encounter.
Throughout the course, you will have access to a wide range of resources including video lectures, quizzes, interactive exercises, tracking forms to document your progress, and real-world situations and examples to help you apply the concepts you are learning.
By the end of this course, you will have the knowledge and skills needed to excel in the car sales industry and achieve your career goals, whether those goals include a higher income than you ever thought possible or an army of raving fans and supporters.
When I got into the car sales business over 15 years ago (following a traditional consumer goods marketing career), it was already clear that the industry was starting to change and the “old school” techniques that car salespeople had been using for literally 100 years were no longer effective in the emerging world of maximizing “customer experience” while still closing a high ratio of prospects.
This course covers all the critical things I learned as I brought my marketing education and skills to the personal selling game of car sales and created a New Way to Sell Cars using social media, video, and a unique follow-up system. I quickly figured out that to be successful, I had to develop a continuous flow of customers who were pre-qualified and pre-conditioned to buy. The successful old-school professionals did this over decades of building a network of past clients that they kept in touch with. But I didn’t have decades.
I needed to figure out how to leapfrog my colleagues and get people to come to the dealership and ask for me. Great sales skills are important, but you also need a steady stream of prospects that are already receptive to your message. That’s where Marketing comes in, and that’s where I knew I could create an advantage where most of my colleagues (and most of your colleagues) come up short.
I was able to master the current digital communications tools to generate my own store traffic and build a successful car sales career. I spent a decade perfecting these systems, but you can leapfrog that trial-and-error grief by tapping into the methods I will share with you in this course.
Gordon N. Wright
À qui ce cours s’adresse-t-il ?
Anyone who has joined a dealership within the past 6 to 12 months in a sales role will get the most benefit from this introductory/intermediate level course.
If you are a sales manager at a car dealership, this course will be a great blueprint to use in training your sales team and establishing a set of best practices.
Afficher plus
