Description
SEO, short for Search Engine Optimization, is a digital marketing technique that increases website traffic through organic search engine results. Keywords play a crucial role in SEO, and their placement in content affects a site’s ranking.
There are two types of SEO practices: White hat and Black hat. White hat SEO strictly follows Google’s guidelines and focuses on quality content, HTML optimization, and link acquisition campaigns. Black hat SEO, on the other hand, employs unethical practices like keyword stuffing, cloaking, and spam links to rank higher in search engine results.
On-page and off-page optimization are two broad classifications of SEO approaches. On-page SEO refers to website changes like improving tech stack, populating with original content, adding titles and meta tag descriptions, and removing duplicate content. Off-page SEO includes activities like building backlinks from authority websites, submitting a website to directories, and search engine submissions.
Link Building is an essential SEO technique that involves getting external websites to link to a page on a website. It is important because search engines like Google use links as a signal of the page’s quality and authority.
When one website links to another, it is essentially saying that the linked website is a valuable resource. Therefore, the more high-quality links a website has, the higher its chances are of ranking in search engine results pages (SERPs).
However, it is essential to note that not all links are created equal. Quality links from authoritative websites carry more weight and positively impact a website’s ranking. On the other hand, low-quality links from spammy or irrelevant websites can have a negative impact on a website’s SEO performance.
À qui ce cours s’adresse-t-il ?
SEO Specialists who want to test their skills.
SEO Freelancers who need a diploma to add to their CV.
Companies who want to hire a SEO Specialist and what to test his/her skills.
Afficher plus
