Description
Do You Want to Become an Expert in Hotel Marketing?
If so, then you are in the right place, as this is the most extensive course on hotel marketing available online. It’s also the only certification course that will help you gain 360-degree knowledge of hotel marketing. Indeed, by the end of this course, you will have learnt almost all latest marketing tactics for successfully acquiring direct and indirect bookings, as well as promoting other hotel facilities such as restaurants, bars, spa, gym and event spaces.
What You Will Learn
At the beginning of this course, I will introduce you to hotel marketing. More specifically, you will learn:
What hotel marketing is;
The current challenges in the hotel industry;
How to overcome all those challenges;
The benefits of increasing direct bookings;
The benefits of increasing exposure on OTAs;
The benefits of promoting hotel facilities;
Following those, you learn how to make your website a conversion machine by optimizing your landing page, homepage, and booking engine pages. In addition to those, you will learn how to generate more revenue per stay through the official hotel website. So, I will take you through several digital marketing ideas for pushing more people into the conversion funnel:
42 Landing Page Optimization Tactics
10 Homepage Optimization Tactics
45 Booking Engine Optimization Tactics
Next, I will take you through several hotel promotion ideas for acquiring up to 5 times more direct bookings at a really low cost-per-acquisition, through the official website of your hotel property. More specifically, I will take you through:
31 Email Marketing Tactics
27 Search Engine Optimization Tactics
44 Paid Search Advertising Tactics
29 Programmatic Advertising Tactics
10 Metasearch Advertising Tactics
32 Social Media Tactics
7 Native Advertising Tactics
13 Inbound Marketing Tactics
8 Conversion Rate Optimization Tactics
7 Reputation Management Tactics
5 Other Tactics For Acquiring Direct Bookings
Then, you will learn how to double your indirect bookings by optimizing your OTA listings, as well as running advertising campaigns on OTA websites. Those tactics will definitely help you outperform your direct competitors. In addition to those, you will learn how to successfully promote other hotel facilities, so that you could boost the overall revenue performance of your hotel business. So, I will take you through:
10 Tactics For Acquiring More Indirect Bookings
12 Tactics For Promoting Hotel Facilities (F&B, Wellness & Fitness Facilities, Event Spaces)
Who Is This Course For?
This course has no pre-requisites. So, it is suitable for anyone wanting to gain comprehensive knowledge of hotel marketing, whether they have no experience in the field or have been working in this industry for many years. This course will take you from the very basics to the more advanced aspects of hotel marketing. Therefore, it is ideal for:
Directors of Sales & Marketing
Vice Presidents
Chief Marketing Officers
Hotel Marketing Managers
Hotel Marketing Executives
Digital Marketing Professionals
Agencies Offering Marketing Services To Hotels
Consultants Offering Marketing Services To Hotels
Professionals with Traditional Marketing Background
Sales Managers
Sales Executives
À qui ce cours s’adresse-t-il ?
Directors of Marketing & Sales
Hotel Marketing Managers
Hotel Vice Presidents
Hotel Marketing Specialists
Hotel Owners
Hotel Managers
Hotel Marketers
Hotel Marketing Consultants
Digital Marketing Professionals
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