Categorie  Principes de base du marketing

( CMMP Exam) Marketing Management : Practice Test

Description Dear Friends, Are you preparing for an interview in marketing management? Don’t be stressed. Take our marketing management-based practice test and prepare yourself for the exam. What will you get from these practice tests? It contains sample questions that…

99 Inspiring School Improvement Ideas

DescriptionThe expertise towards learning and managing the educational climate of the school. An essential item for the school owners/ rectors/ heads/ educators who explore the productivity of the school management in an effective manner. The priority is towards making learning…

Copy Intelligence: Write Persuasive Copy that Sells

Description Struggling with writing sales copy? It’s true…Copywriting is tough. It takes effort. It takes hard mental focus. Mostly, it takes a ton of research to figure out exactly who our ideal customer is, and how to speak to them in…

Marketing Strategies For Business Success

Description Marketing is often seen as quite an ambiguous and vague concept that never really comes with a set game plan. Everyone seems to have a lot of marketing advice, and their own business marketing strategies, but how can you…

Market Segmentation: For Both B2C and B2B Markets

Description This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the…

Online Reputation Management: Earning Positive Reviews

Description *** Course Updated, Wednesday, Dec. 23, 2015 *** Many of your customers – and future customers – practically live online every day. They text. They Tweet. They search for goods and services and, sometimes, they’ll leave reviews for restaurants;…