Description A Formação em Call Center e Telemarketing mais atual e completa do mercado! Aprenda com a maior autoridade do setor. O mesmo autor do BestSeller A Bíblia do Televendas, o livro mais vendido no segmento. Nesse curso você vai…
Description The worlds of marketing and technology have been converging for some time now but with the digital age in full swing, it’s become apparent that marketers need to understand technology at a deeper level. Data is all around us…
DescriptionIf you’re not taking a psychology-based approach to your marketing, it means you’re relying on guesswork and intuition to predict how your customer will behave. Unfortunately, guesswork and intuition frequently turn out to be wrong – especially when it comes…
Description 急に上司から聞かれて、どう考えていいか分からない・・・そんなときに活用できるマーケティング戦略の基本を学ぶ講座です。 •「自社の商品の課題、改善点を考えてほしい」 •「なぜ商品が売れないのだろう？」 •「新しい商品のアイデアを考えてほしい」 •「この商品、どうやって売ったらいいかな？」 まずはマーケティングの基本である「製品、価格、流通、販売促進」の4つの切り口で、顧客に喜ばれる製品サービスを、適切な価格・場所・販売促進をもって提供するための考え方を学びます。 後半では、戦略＝ライバル製品に勝つための考え方や分析手法（コストリーダーシップ、差別化、SWOT分析、プロダクトライフサイクルなど）について学びます。 また、戦略的思考だけではなく「マーケティング実務に役立つ知識」も学べます。 (1) マーケティングの実務上の注意点（例：広告宣伝におけるガイドライン違反） (2) 講座で使用した PowerPoint をダウンロードできるので、そのまま実務にお使いいただけます 本講座の目次は以下の通りです。 1. 製品戦略 ニーズ、ペインポイント ターゲット顧客、ペルソナ セグメンテーション 仮説の検証：アンケートとインタビュー 製品の特性、要素、オプション 製品ポートフォリオ イノベーター理論、キャズム 2. 価格戦略 価格の決め方 「高価格」戦略、「低価格」戦略 ボリュームディスカウント 儲けるポイントを決める 新製品の価格決定 価格弾力性 3. 流通戦略 販売チャネル オンライン販売、店舗販売 フランチャイズ、卸 流通戦略と人材育成 4.…
Description If you want to earn a decent living as a freelance copywriter, you must embrace one simple, proven, and indisputable fact. WEALTHY COPYWRITERS DON’T USE JOB BOARDS. Copywriters who earn $100,000 a year don’t use Upwork. They don’t offer…
Description If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines: Business Strategy Management and Leadership Marketing Strategy There is no way around…
Description Many self-published authors don’t have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career. Marketing 101 for Self-Published Authors gives you a foundational understanding of…
DescriptionDid you know that the average contract is worth 53% more when a partner is involved? Would you like to take that next step and increase your customer reach? Would you benefit from learning the skills to build successful partnerships?…
Description Identify the most effective strategies to grow your specific business, and create a winning marketing plan that will help you reach your goals. Updated for 2023. RECENTLY ADDED Innovative ways to divide all businesses into 8 major categories and give…
DescriptionIn this course we will discuss the basics of setting up your marketing & marketing technology. We will discuss different technologies which are available to use & in which instances to use them. We will discuss some marketing secrets and ways to…
