Description Comme le dit l’adage « Cibler tout le monde, ce n’est cibler personne »… Au moment où notre client cible compare nos offres avec celles de nos concurrents, il faut créer de la préférence… , Celle-ci va apparaitre grâce à l’attrait…
Description Organisations struggle to make the best decisions as they have a host of deeply-held assumptions about their customers. This naturally leads to: Multiple moments throughout the customer journey where the organisation doesn’t meet the customer’s goals Disagreement amongst stakeholders…
Description Depuis 17 ans, j’ai constaté que 90% de mes clients n’ont pas défini leur clientèle cible. C’est une erreur classique et pourtant fatale! Définir ses personae, c’est à dire ses clients cible, est LA base de toute entreprise! La…
Description Limited Time: 19.99 USD for the course Today, more than ever, businesses need to understand their customers if they want to create brand-defining experiences that differentiate them from the competition. Regardless of your industry or niche, consumer expectations are being shaped…
Description As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can’t afford to be « all things to all people. » No only that, you probably don’t…
Description Description This course will show you how to understand your users better – through a technique called personas. Are you a UX designer or product manager struggling to create an awesome user experience for your customers? Are you an…
