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THE FINE ART OF BRAND POSITIONING

Description Welcome to the course on Fine art of brand positioning. Building a brand is like building a masterpiece. It needs passion, craftsmanship and knowledge. A good brand positioning should have two components – rational and emotional. In other words,…

Brand Marketing: creating powerful brands

Description Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made to customers and this is represented by the brand. The one constant in the turbulent marketing landscape has been the…

Brand Management for Product Developers and Marketers

DescriptionWelcome to Brand Mantra !  I have been working as a Product Developer and Brand Consultant since several years I have been providing brand development services in Engineering, Real estate, Health and FMCG sector and I am glad to bring you this video…

Brand Building for Small Businesses

Description Your brand plays an important part in your business success whatever the business size. If you’re just starting out, or a small business getting to grips with your brand, then this is for you. A lot of small business…