Auteur  Rudranil Chakrabortty

Master Google Ads (Search Ads, AdWords) in 2024

Description Arguably, the most versatile ad platform for digital marketers, Google Ads, is also notoriously complex to get right. There are dozens of variables to monitor, understand, and tweak in your ad campaign while real dollars are being spent in…

Master Google Analytics 4 + GTM for Shopify & WooCommerce

Description Tracking Ecommerce data is difficult, but not with platforms such as Shopify and WooCommerce. Most of the robust Ecommerce platforms come packaged with powerful plugins and out-of-the-box integration to the Ecommerce tracking feature of Google Analytics 4. Without such…

Master SaaS Marketing for Software Products

Description Take a look at these various components of SaaS marketing: That is a lot of stuff you need to learn to get hold of the SaaS marketing landscape, Product marketing digital/growth marketing content marketing Marketing Operations and Automation Demand…

The 20 Day Fundraising Challenge

DescriptionWelcome to the 20-Day Fundraising Challenge! Over the course of 20 days you’ll learn a bunch of new fundraising skills, tricks and tips to help you raise more money. There’s a lecture for each day where I’ll assign you a task…