DescriptionWhat’s your story? You’re at a network reception when a prospect walks up to you and asks, « tell me about your new product ». What do you say. Your sales reps are setting up appointments to introduce your new product. What…
Description As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can’t afford to be « all things to all people. » No only that, you probably don’t…
Description This course is about building « buyer personas » for business-to-business (B2B) markets. How good are you are preparing a persona as part of your go-to-market plan? And, how creative can you be if you don’t have a market research budget?…
