DescriptionWhat’s your story? You’re at a network reception when a prospect walks up to you and asks, “tell me about your new product”. What do you say. Your sales reps are setting up appointments to introduce your new product. What…
Description As a small business marketer or independent marketing consultant, you need to be nimble and ultra-focused in defining your target market. You know you can’t afford to be “all things to all people.” No only that, you probably don’t…
Description This course is about building “buyer personas” for business-to-business (B2B) markets. How good are you are preparing a persona as part of your go-to-market plan? And, how creative can you be if you don’t have a market research budget?…
