Auteur  Matthew Capala

Keyword Research Like a Pro

DescriptionDo you still use Google’s Keyword Planner to research keywords to include in your website’s meta data and on-page content? That’s NOT how you do keyword research today! In the world of Google’s Rankbrain, artificial intelligence, machine learning, Knowledge Graph…

Content Strategy for SEO

Description While marketing gurus often focus on the technical side of SEO, content is a key part of any SEO strategy. Without quality content, it’s impossible for your site to rank on search engines. Learning how to write and optimize…