Description In this course you will learn some basics tools to use when executing marketing mix 1. Identify the right problems/opportunities to focus our marketing activities on. Most of the times we have no clarity of what are the key…
Description More than 3 hours video and unique tools for a special 6 courses in 1 in branding: Brand Profile, Promo and Activation, Concept writing, Issues and Opportunities, Range Architecture and Range Extension. Update: new section added on basic digital marketing…
Description Are you a FMCG / CPC marketing manager and sometime feel like a digital dinosaur when it comes to marketing? Do you feel overwhelmed by technology and jargons everyone else seems to talk about? You tried many other courses only to…
Description Learn about 3 fundamental branding tools: – Brand Profile: a summary of the brand positioning. – Range Architecture: the organisation of the brands/products portfolio of a company according to some rational criteria – Range Extension: the extension of a…
