Description Get a jump start in marketing writing by mastering its fundamental concepts. Copywriting is a distinct skill with time-tested principles that enable you to get decent results knowing just the basics. Whether you enjoy working with words or see…
Description Become the talk of the town. This practical, no-fluff video course, with sample materials included, teaches you in just one hour how to obtain publicity for your local business, non-profit, activist project or yourself. When you serve a defined…
Description Lead the reader on an imaginative journey to your “Order Now” button. Once you’ve mastered copywriting fundamentals, such as creating a tempting offer, sprinkling in proof elements and always ending with a call to action, learn to cast a…
Description What to call it? It’s a dilemma that has many novelists, nonfiction authors and writers of children’s books gnashing their teeth.Others give their book title little thought, only to discover later that they’ve made a massive error. “Brainstorming a…
Description Four Steps to a Breakout Year: Create a Company Marketing Plan That Takes You Where You Want to Go Someone in your organization has asked you to put together a marketing plan and you don’t have a clue where…
Description Discover the Power of Introverts to Attract a Following Do you enjoy being alone? Prefer keeping your personal life to yourself? Hate small talk? Wish the people you do business with would stop yakking and get to the point?…
Description Thoroughly revised in September 2021! If you’re a blogger, author or online publisher looking for a competitive edge, consider reliability and accuracy. It takes just a little bit of consistent effort to achieve writing that readers can enjoy and…
