Auteur  Kisholoy Roy

Celebrity Endorsements & Enhanced Brand Preferences

DescriptionThe course explains the idea of differentiated brand communication along with offering crystal clear idea about what is celebrity endorsement and the role of celebrity endorsement in the context of brand communication. Celebrity endorsements are often followed by marketers to…

Self Publishing to Success

DescriptionSelf publishing has been in vogue for a number of years now. Why? Certainly because traditional publishing comes with its own set of issues. At the end of the day, you as an author often feel let down or you…