Auteur  Kira Chekhova

Description Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry. In this course…

Description The luxury market has its own inside rules, to be able to play by the rules you first need to understand the culture of luxury. Indeed, it’s a culture and if you want to act naturally and spontaneously with…