DescriptionWhat is this course about? Today’s consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we’ll…
Description Are you new to the world of advertising? You know you have a great product. But you want to get the words out about it. You decided to try advertising only to be overwhelmed by the industry jargon. What…
DescriptionWhy do people buy top shelf liquor? Try this experiment at your next party: Buy a few vodkas (or champagne or wine) from a few different price tiers. Conduct a blind taste test. See if your friends can correctly rank…
