Description Is your B2B pricing strategy cost plus? Are you struggling with new product pricing (e.g. SaaS products) when cost estimates are fuzzy? For new product introductions, setting prices need not just be cost-plus or based on competition. There are…
Description Are Your Marketing and Sales Aligned to Your Customers’ Journeys? Drive customer intimacy by transforming your « Placement » Marketing P to provide ease of information « Access » to customers during their research and decision-making journey. Learn why customer journeys are important,…
Description Transform your « Product » Marketing P Does your B2B product or service value proposition focus on features or specs? Or is it too focused on comparisons with competitive products? Does it describe the benefits (jobs-to-be-done or pain points addressed) of…
