Auteur  FMCG Academy

Marketing Strategies of Consumer Brands (FMCG/CPG)

Description This course will equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely…

How to Price Consumer Products (FMCG/CPG)?

Description This course will equip you with a good understanding of how large consumer brands (FMCG/CPG) set and manage product pricing in the real world. If you are looking for detailed academic theory then this course may not be for you. Please…