Auteur  Eric Yeboah

Strategic Email Marketing

DescriptionEmail marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your businesses product and services. It can help make your customers aware of your latest items or offers…

Marketing Analytics And Customer Foundation

DescriptionMarketing analytics is the practice of managing and study metrics data in order to determined the return of investment of marketing efforts like calls-to-action, blog post, channel performance, and thought leadership pieces, and to identify opportunities for improvement. In business…

Strategic Event Planning Business

DescriptionEvent planning is the process of coordinating and managing projects such as party or convention, meetings, trade show and ceremony etc it is the mandate of the event planner to plan for the whole event which can some times involves…

Strategic Brand Management

DescriptionBranding or bran is considered important not only for companies but they carry equal importance for customers or consumers. From the consumers point of view, brands becomes important for various reasons let us explore some of them. Brands for a…

Branding For Market Leadership

DescriptionPresent times are exciting for the rules of business in every sphere are being rewriting. Technology and advancement in all fields of knowledge along with with globalization, internet and communication revolution has change the way we live, work as well…

Media Planning For Online And Offline Business

DescriptionUnderstanding the media is very fundamental to the planning of any media campaign, the media angle of communication is being taken for granted, poor media planning will lead to poor communication outcome which is a total cost and lost to…

Event Planning Customer Service

Description   Being an event planner and organizing events is not an easy job; it takes a lot of patience, focus, courage, determination, and other characteristics to successfully provide attendee satisfaction and fantastic experience to the business participants. In customer service,…

Marketing Fundamentals In Practice

Description The key objective of this course enable people to understand the basic marketing fundamental concept to enable their business to grow. It is important for organisation to know which objectives they are centered on, the efficient and effective use…

Analytic Consumer Behavior

DescriptionConsumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behavior. Any individual who purchase…

Effective Branding For Competitive Advantage

Description Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product The…