Auteur  Daniel McCarty

Marketing Coach

DescriptionThis course is an encyclopedic reference on marketing for the large and small business.  The fifty video lectures include every marketing subject that will ever be needed, from opportunity identification, strategy development, execution and writing a marketing plan. Use the…

Marketing Principles – Kotler & Armstrong Text

DescriptionThis introductory marketing course covers identifying segmentation, differentiation, target marketing and  positioning opportunities that can be addressed with the proper marketing mix.  All of this is taught in the context of today’s complex global environment.   By course end, you will…