Auteur  Daniel Berkal

Survey Secrets: Unleashing Market Insights

Description The best research comes from well-written questionnaires. From survey research to focus groups, there are a variety of styles and substantive cues that can be used to create a questionnaire that’s engaging and efficient. This class is all about…

How to moderate a focus group.

DescriptionHaving moderated hundreds of focus groups in my career, I’ve had the opportunity to learn several specific actions that work best when you’re asked to lead a group of participants on a guided exploration of a topic. This class is…