DescriptionAre you curious about how you could fall victim to marketing ploys due to your brain’s mental heuristics? Are you a marketer looking not to trick your customers but to improve their experience? In this course, we will discuss both the…
DescriptionYou just spent time interviewing customers and employees and conducting secondary research to find customer pain points. You have a well-put-together Journey Map filled with pain points, but now what? What do you do after you have your Customer Journey…
DescriptionThis course covers everything that I wished I knew when I first started journey mapping – I’m hoping to spare you some of the confusion that I went through by showing you the end-to-end process of researching and mapping your customers’ journeys.…
