Description When I started my freelance copywriting business way back in 1991, I had zero experience as a copywriter. I had no clients, I had no samples, and I had not written a single word of promotional copy, ever, for…
Description If you want to earn a decent living as a freelance copywriter, you should take on assignments that pay the highest fees. One of those assignments is business to business emails. To see how much money you can make…
Description A whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses. But there’s…
Description If you want your B2B blog posts to rank high on Google, you must ensure that they are original. And for them to be original, you can’t rely only on Google for your subject matter. You must interview subject…
Description This masterclass features more than 10X the content of the next leading course on Udemy. If you want to become a world-class copywriter, you must master two things: persuasion, and versatility. Hi, I’m Alan Sharpe, and welcome to my…
Description You face three challenges when it comes to selling products online: 1. The sales process starts long before your buyers land on your product page 2. Potential customers can’t handle your product 3. Potential customers can’t talk to a salesperson…
Description The most important skill in copywriting is the ability to grab attention. You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline,…
Description If you want to generate more leads and win more deals, learn how to write awesome marketing case studies. A case study is a type of marketing content that tells the story of how a customer achieved success with…
Description If you are a B2B content writer or B2B copywriter, and if you want to make your skills as valuable as possible, you should learn how to write social media posts that point readers to long-form, online assets. Those…
Description Business-to-business eBooks are one of the most popular kinds of marketing content because they help businesses communicate complex ideas. This means B2B eBooks are not easy to write. eBooks are long. eBooks cover complex subjects. eBooks, as writing assignments,…
