Description
Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!
This Course (#3: Build Your Strategy) includes the following topics:
Value, SWOT, Mission & Vision
What is Marketing?
The 4Ps of Marketing
The Value Disciplines
Lifetime Value
Healthcare Examples of Lifetime Value
The SWOT
Connecting Mission, Vision, & Strategy
Choosing the right Strategy
Voting Technique
Consensus Technique
Affinity Diagram
Attribute Spider Maps
Ease of Implementation Grid
Market Attractiveness Grid
BCG Grid
The Innovation/Value Grid
WHO IS THE IDEAL STUDENT FOR THIS COURSE?
You will learn a lot from this course if you are:
An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.
A Product Manager, looking to hone their marketing strategy skills and collaborate effectively with engineers.
an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.
WHAT IS YOUR TEACHING STYLE?
My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic.
WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?
I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
À qui ce cours s’adresse-t-il ?
Early-career or mid-career engineers: Looking to expand their skillset and contribute beyond technical development.
Product managers: Looking to hone their marketing strategy skills and collaborate effectively with engineers.
Entrepreneurs and startup founders: Seeking a comprehensive framework for designing and launching innovative products.
Interest in learning the business side of product development: Curious about how marketing and market analysis work.
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