Google Analytics Beginner to Advanced | Setup + Audit

DescriptionThis course is designed to take you to the next level no matter whether you’re a beginner or power user of Google Analytics.This course will guide you through:- Installing the old Universal Analytics & new Google Analytics 4- Creating a professional structure of views- Auditing your admin settings like a pro (e.g. filters, segments, alerts, dimensions, metrics, linkage, etc.)- Setting up goals and events to track any click or move your users make (in case you wish to do so)- Discussing business models and funnels- Building scheduled reports to monitor product performanceThe goal of the course:1. Understand 99% of Google Analytics’s functionality2. Impress your business partners, clients and/or shareholders with new reports and insights3. Find a scala of product opportunities to start working onÀ qui ce cours s’adresse-t-il ?Designed to help both beginners as well as seasoned marketing and product managersSuitable for doing a one-time audit as well as for those working day-to-day with Google AnalyticsAfficher plusAfficher moins