Description
There are limited courses based on mobile advertising and the truth is it’s vey different to advertising on desktop.
There are many differentiating factors, for example;
1. You have a smaller screen size on mobile which means that your ads are designed and displayed completely different to how they would be on desktop.
2. Search engines display your ads, and select your organic search position in the search engine results page in a different way, for example; you could appear in position 1, on page 1 in google search on desktop, but appear in position 5 on page 1 on mobile. This is because for mobile, Google considers other factors to rank you on their search engine, therefore you have to ensure your SEO strategy is also tailored for mobile
3. Over 90 % of Social media audience’s use mobile over desktop
4. Consumer behaviour trends have changed
5. The user intent can also be different on mobile then on desktop
6. Finally, Mobile gives you 24/7 access to your consumers, thus giving you more opportunities to reach your audience
Therefore, this masterclass has been designed to teach you the tools and techniques you need to master mobile marketing;
We’ll show you how to get the best ROI for your mobile marketing efforts, whether for a B2B or B2C business
You’ll also learn how to use analytical tools to evaluate and assess your mobile marketing activities so you can optimise them for lead generation and customer engagement
We will provide you with web friendly solutions, insight and mobile trends of the future.
À qui ce cours s’adresse-t-il ?
This course is ideal for anyone who would like to know how to master Mobile Marketing
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