Description
After 15 years, the thrill of seeing a company scale doesn’t get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey.
This 70-minute course will cover the following areas:
Marketing Strategy
Formula for sustainable scalability
What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scale
Audience segments that will scale your marketing performance – FREE template
Master Plan
Brand Interaction Map – FREE template
Ultimate channel audit checklist
Channel approach plan
Multi-channel Tactics
Turning strategy into tactics that deliver
Marketing Plan Template – FREE template
Case studies taking business objectives through to marketing tactics
Packed with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that’s fit for scale.
What you’ll learn
Ways to use internal and external data to identify and solidify your market position
How to control marketing activity across multiple channels and be confident measuring success
Make channels work harder – how to integrate, repurpose, automate activity to boost results
Understand the fundamentals of turning strategy into tactics
Learn to utilise a marketing plan that focuses activity on targets (template included)
Who this course is for:
marketing managers
marketing executives
marketing professionals
À qui ce cours s’adresse-t-il ?
marketing managers
marketing executives
marketing professionals
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