Description
The course « Mastering LinkedIn Advertising: Step-By-Step Guide » will help you create a LinkedIn advertising campaign from scratch. Whether you’re a business professional seeking to boost B2B sales or a recruiter looking to find the perfect talent, this course provides the essential skills and knowledge to succeed on the world’s premier professional networking platform.
This course takes you on a journey from the basics to advanced strategies, covering every aspect of LinkedIn advertising. Here’s the course outline:
Introduction
What is LinkedIn good for?
Using LinkedIn for B2B Sales
Using LinkedIn for Recruitment
Creating and observing necessary accounts
Creating a Personal Account
Creating a compelling Company Page.
Understanding the Campaign Manager interface.
Setting up the campaign
Creating a Campaign Group and defining campaign goals
Creating a Campaign and setting up targeting that works
Creating customized audiences for better reach
Exploring various ad formats
Managing your budget
Setting up a connection with your website
Properly setting up the LinkedIn Insight tag (pixel)
Implementing conversion tracking for better insights
Setting up ads
Creating compelling ad copy that delivers results
Uploading creative ads with Single Image ad format
Uploading creative ads with various ad formats
Launching your ads
Analysis & Evaluation
Conducting effective A/B tests
Understanding available reports
The course « Mastering LinkedIn Advertising: Step-By-Step Guide » is your gateway to LinkedIn advertising excellence.
À qui ce cours s’adresse-t-il ?
Digital Marketers interested in LinkedIn Advertising
Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion
HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition
Small business owners and entrepreneurs aiming to promote their companies on LinkedIn
Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth
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