Earning Your Small Business Brand – Your Story Your Playbook

DescriptionIf you are responsible for establishing and earning your company’s brand, this course can help you achieve that goal. ‘Earning Your Small Business Brand – Your Story Your Playbook’ walks you through the process of articulating and organizing the components of your company’s identity that are foundational to your brand. Explore how your identity can shine through your marketing tools, and how those marketing tools help you establish your presence for your intended audience. Then, we focus on how exceptional experiences create loyal fans. Through this process, called the Brand Equation (Identity + Tools + Presence + Experience = Brand), your business will be on track to earn the brand you want. This understandable and straightforward class is for businesses and startups who want to get the process right. The 36 short lectures and multiple worksheets help you every step of the way. Regardless of where you are in your business’s marketing journey, this course helps you enhance and organize the marketing components you already have in place. The course also includes sample communications to help inform your team of your progress.Join me and we’ll tell your story; and help the people who matter to your business award you with the brand you want.   À qui ce cours s’adresse-t-il ?This course is for business owners or people responsible for their company’s marketing.Companies who passionately want to tell their company’s story and earn an exceptional brand, but do not know the steps to do it or have the resources to outsource to a strategic marketer.People willing to take the time to get it right.Afficher plusAfficher moins