Description
GOOGLE ANALYTICS 4 INTERFACE & DASHBOARD – This is an Essential Course for Google Analytics 4.
During the Google Analytics 4 Training, we use an advanced method of analyzing our websites traffic, its visitors and their behavior using Google’s new tool, Google Analytics 4. This course will give us a clear picture of our site as well as the strategy we need to follow.
The Google Analytics 4 course is designed to equip participants with the essential knowledge and skills to navigate and utilize the powerful features of Google Analytics 4 (GA4).
As the latest version of Google’s flagship web analytics platform, GA4 offers advanced tracking capabilities and enhanced data analysis options that enable businesses to gain deeper insights into user behavior, optimize marketing strategies, and maximize website performance.
This comprehensive course provides a hands-on learning experience, guiding participants through the process of setting up, configuring, and effectively utilizing Google Analytics 4 to drive data-informed decision making.
Course Objectives:
Understand the key concepts and terminology associated with Google Analytics 4.
Learn how to set up and configure Google Analytics 4 for accurate data collection and reporting with your developer’s help.
Explore the new data model of GA4 and understand the differences compared to Universal Analytics.
Discover the enhanced tracking capabilities of GA4, including events, conversions, and user properties.
Gain proficiency in interpreting and analyzing GA4 reports and insights.
Utilize advanced features, such as custom dimensions, audiences, and data export, to optimize marketing efforts.
Master the integration of Google Analytics 4 with other tools, such as Google Ads and Google Search Console.
Course Outline:
Overview of Google Analytics 4 and its benefits
Understanding the key differences between GA4 and Universal Analytics
Navigating the GA4 interface and account structure
Creating a GA4 property and linking it to your website or app
Configuring data streams and data collection methods
Implementing the GA4 tracking code and ensuring accurate data capture
Understanding the event-driven data model in GA4
Identifying and configuring key events and conversions
Utilizing user properties to segment and analyze audience behavior
Interpreting GA4 reports, including user acquisition, engagement, and retention
Analyzing user journey and behavior flow reports
Using the exploration feature to uncover actionable insights
Who Should Attend: This course is suitable for digital marketers, website owners, data analysts, business owners, and anyone interested in harnessing the power of Google Analytics 4 to make data-driven decisions and improve online performance. No prior experience with Google Analytics is required, but basic knowledge of web analytics principles would be beneficial.
By the end of this course, participants will have a comprehensive understanding of Google Analytics 4 and the skills necessary to leverage its advanced tracking and analysis capabilities. Armed with this knowledge, attendees will be able to make informed business decisions, optimize marketing strategies, and maximize the impact of their digital presence.
This is the only Google Analytics 4 Training created by an instructor who is also a Google PREMIER Partner, which is a title given to only 3% of Google Partners worldwide.
The Google Analytics Training is the most effective, straightforward & practical course on the market. Based on your comments, this is a Training that “Saves Money“, “To The Point“, “Deeply Explained“, “Fast & Accurate“, “Well Ordered” and “On Topic Only“.
Our goal is for you to learn how to effectively use the Google Analytics platform in combination with Google AdWords and all other Channels (Organic, Social Media, Email Marketing, Referral) so as to aim towards performing campaigns that deliver a high ROI. That’s why we combine a professional Analytics Course with professional personalised Analytics support.
À qui ce cours s’adresse-t-il ?
Anyone who wants to master Google Analytics 4
Small Business Owners who want to create their Google Ads campaigns by their own
Entrepreneurs who want learn about the options they have or they want to control the results of their marketing team
Marketing professionals who want a step by step guide on how to control the results of their clients
Students who want to develop a set of professional marketing skills to find a new job
Beginners and more advanced users who want a professional tested step by step guide to achieve great results
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