Description
Are you eager to enhance your marketing skills and boost your campaign’s effectiveness? Join this comprehensive Udemy course and discover how to measure the success of your direct marketing campaigns using proper measurement framework that guarantees statistical significance in your analysis of suceess.
This course is a guide to measuring campaign effectiveness with principles of randomized control trials (including A/B test and experiment design). In this course, I’ll guide you through the intricacies of conducting randomized control trials for your marketing campaigns. You’ll gain valuable insights into the scientific methods that will help you assess the true impact of your marketing efforts. Whether you’re a seasoned marketer looking to refine your strategies or a newcomer to the field, this course offers practical knowledge and hands-on techniques to elevate your marketing game.
You will learn:
1. how to answer negative comments like « Your campaign made no difference. We would have seen the same result without your effort ».
2. how to guarantee statistical significance in the measurement of campaign effectiveness.
3. how to calculate the duration of an experiment (often required in the pilot phase of a campaign), and
4. how to set-up a proper measurement framework in all of your direct marketing campaigns
À qui ce cours s’adresse-t-il ?
Marketing professionals in direct marketing space
Data analytics professionals moving into direct marketing space
Beginner data analytics professionals
Product owners
Product managers
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