Description
Are you ready for your close up? (Yes!)
This course will teach you how to get press coverage for your business, brand or blog from local, regional and national media outlets.
Press coverage can be invaluable for growing your business, increasing brand awareness and driving sales, and the best part is that unlike advertising, it’s completely free.
In a series of eight video modules, I’ll take you through the pitching process step by step, showing you the exact process I’ve used to land stories in the Wall Street Journal, ABC News, the Huffington Post and hundreds of local publications.
The course materials include more than three hours of video content, printable downloads and worksheets to help you work through each module, and direct access to me via email for any additional questions.
À qui ce cours s’adresse-t-il ?
This course is intended for small business owners, startups, bloggers and professionals looking to generate free press coverage about themselves or their company.
No prior knowledge of public relations tactics is necessary. Basic computer skills like using Microsoft Office are recommended.
If you already work in a public relations role with knowledge of how to pitch the media, this course is probably not for you.
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