Description
Hotels are one of the oldest services of the world. And Luxury hotels rely on a very noble savoir-faire. This course deals with the history and specificities of hospitality.
You are able to understand the business strategies used, from the industry organization to the key actors, from the distribution network to the promotion tactics.
This course is ideal when you aim to work in this field. The hotel industry is one of the biggest industries in the world and luxury hotels are one of the most exciting parts of it.
The demand for luxury accommodation is growing and so are the opportunities for people who want to work in this industry. This course will give you all the information you need to understand what luxury hospitality is about, who works in it, how it works and why it is different from other types of hotels.
Whether you’re just starting out in the hospitality industry, or you’ve been working in hotels for years and want to move into a more upscale setting, this course is designed to introduce you to the luxury hospitality industry.
Following the entire course will grant you LMA Certification. LMA is the Luxury Marketing Academy based in Paris.
The course objectives are the followings:
-Discover the history of hospitality, the specificity of Luxury hotels and the French savoir-vivre
-Get insights about the Hospitality business field worldwide and in France – the most visited country in the world
-Work for Luxury and premium hotels groups or launch your own service Brand
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