Advertising and Sales Promotion

DescriptionThis course teaches you the basics of advertising and sales promotion and how to analyze advertisements to determine their message, appeals, and other characteristics. By the end, you should have a better understanding of marketing communications, advertising, and branding, their value, and different ways companies can use them to promote their offerings to consumers. You will learn about branding, advertising strategies, sales promotions, ethics, brand management, advertisement analysis, consumer behavior, marketing communications, and much more. I provide many real-world examples of advertisements to apply your knowledge of the content, as well as to analyze using the strategies outlined in this course. À qui ce cours s’adresse-t-il ?People who want to learn how to analyze advertisementsPeople who want to be more informed consumersPeople interested in learning about advertising and sales promotion strategiesAfficher plusAfficher moins