Description
Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.
In this course, you’ll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.
What is Neuromarketing?
The Iceberg Theory and our Decision-Making
Triune Brain Theory
The Reptilian brain – Understanding our Inner Lizard in Marketing
Paleomammalian brain – Understanding our Emotional Brain in Marketing
Neomammalian brain – Understanding our Rational Brain in Marketing
The Process of Decision-making in Humans
The Role of Dopamine in Decision-making
Various Strategies for Influence in Marketing
Scarcity – Advanced Strategies to Sell the Scarce
Social proof – Understanding the Science Behind Follow-the-Leader
Preframing – Tweaking the Context in Which People are Percieiving your Brand
Decoy Effect – A Secret Strategy that Marketers to Use Skyrocket Conversions
Consistency – The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing
Authority – What Makes People Become Blindly Compliant to a Brand?
Anchoring – How to use this Cognitive Bias for Selling High-Ticket Items?
Matching and mirroring – Build Rapport Instantly with Your Audience
I’m sure you’ll love this course.
À qui ce cours s’adresse-t-il ?
Any person who is a marketer who wants to upgrade his knowledge when it comes to Neuromarketing. If you are a digital marketer you’ll have an unfair advantage in implementing the strategies I presented in this course.
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