Description
This course compiles the most successful and up to date strategies for releasing a profitable indie film online, gathered from film distributors, PR consultants, marketing experts and indie film producers.
Build Your Audience and Release your Film
Before you release your film you need to build an audience. In this section we’ll discuss how to conduct audience research, find where you audience is and become a trusted part of their communities. We’ll also discuss how to build your own fan base through social media. In the section you will learn:
Audience research: who is your target audience and where can you find them
How to become part of pre-existing communities and groups efficiently
How to build a social media following and expand your reach
How to get your followers engaged and excited about the release
How to build an email list and how useful is it
How to approach and build relationships with bloggers and journalists
The key to getting more reviews, more press and more exposure
Once you have your audience the next step is to decide where and when you should release your film. We’ll discuss all the topics including:
How and when to work with aggregators and distribution platforms
Which streaming platforms should you submit your film to?
AVOD vs SVOD vs TVOD
SEO is key to getting views and sales – we’ll teach you how to optimise it
How to optimise posters and key art – what really works?
Market and Promote Your Film
Your film is released! Now what? How can you promote it to get as many viewers or sales as possible? In this section you will learn:
Advanced social media marketing and promotion
How to self-promote within groups and communities
How to use journalist and blogger contacts from day 1 to maximise exposure
Should you work with PR agencies and which ones are best?
How to acquiring reviews and why are they so important?
Paid FB Ads – do they work and how to utilise them step by step
Using youtube channels and influencers to increase traffic
At the end of this course you will have all the tools and strategies to self-distribute your indie feature film online.
À qui ce cours s’adresse-t-il ?
Independent Filmmakers
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