Description
SMMA – Transform Your Marketing Skills with PRO Ads Academy
Are you ready to become a master of digital advertising? Say goodbye to mediocre campaigns and hello to game-changing strategies with PRO Ads Academy. Our comprehensive course is your ticket to dominating the digital space.
What You’ll Master:
The PRO Ads Academy System: Dive deep into audience analysis, crafting irresistible offers, designing funnels, and creating ads that convert.
Ads Funnel Mastery: Learn the ins and outs of successful sales funnels, from building relationships to converting leads into loyal customers.
Audience Identification: Unlock the secrets to defining and connecting with your perfect audience.
Budget and Calendar Planning: Master the art of efficient budgeting and scheduling for maximum impact.
Creative Genius: Unleash your creativity with compelling ad creatives that captivate and convert.
Platform Proficiency: Become a pro in Facebook, Instagram, and Google Ads, crafting campaigns that resonate and engage.
Pixel and Custom Conversions: Harness the power of data tracking for targeted remarketing and optimized conversions.
Audience Segmentation: Expertly segment your audience for personalized and effective campaigns.
Campaign Mastery: From awareness to conversion, master various campaign goals tailored to your business needs.
Remarketing Strategies: Learn to retarget effectively, turning visitors into loyal customers.
Results You Can Expect:
Enhanced Campaign Performance: Learn to craft campaigns that not only reach but resonate with your audience.
Increased ROI: Maximize your ad spend with strategies that convert leads into sales.
Data-Driven Decisions: Understand and utilize data to refine your campaigns continually.
Creative Confidence: Develop the skills to create ads that capture attention and inspire action.
Platform Proficiency: Navigate and master various ad platforms with ease and expertise.
Elevated SMMA Skills: Gain the expertise to lead in the social media marketing agency space.
Expertise in Digital Marketing: Enhance your digital marketing prowess, ensuring your campaigns deliver maximum impact.
Mastery of Social Media Ads: Become proficient in crafting and managing high-performing Instagram and Facebook ads.
Strategic Advertising Know-How: Develop strategic insights to navigate the competitive landscape of digital advertising.
Real-World Marketing Success: Apply what you learn to achieve real-world success in the realm of social media marketing.
PRO Ads Academy, the ultimate destination for mastering social media marketing advertisement (SMMA) and digital marketing. Whether you’re aspiring to run a successful social media marketing agency or elevate your advertising skills, our course is tailored for you.
What PRO Ads Academy Offers:
Comprehensive Digital Marketing Strategies: Learn the essentials of digital marketing to boost your advertising effectiveness.
SMMA Fundamentals: Understand the core principles of running a successful social media marketing agency.
Instagram and Facebook Ads Mastery: Dive deep into creating compelling Instagram and Facebook ads that engage and convert.
Advanced Advertising Techniques: Discover advanced strategies to take your advertising skills to the next level.
Free Digital Marketing Course Resources: Benefit from additional free digital marketing course materials to complement your learning.
Agency-Grade Campaigns: Learn how to develop and execute campaigns like a top-tier digital marketing agency.
Data-Driven Audience Engagement: Master the art of connecting with your audience using data-driven insights.
Creative Ad Designing: Unleash your creativity in designing ads that stand out on social media platforms.
ROI Maximization: Learn tactics to maximize return on investment for your marketing efforts.
Effective Remarketing Strategies: Explore advanced remarketing strategies to keep your brand top of mind.
Join PRO Ads Academy today and embark on a journey to redefine your digital marketing and advertising skills. Enroll now and be part of the new era of social media marketing experts!
Here’s the organized and numbered outline for the « PRO Ads Academy » course:
Module 1: Introduction
Welcome to Ads Academy
The PRO Ads Academy System
Module 2: The Ads Funnel
What is the Ads Funnel and why is it important for your business
Case Study: How a real funnel looks like
Case Study: How big companies are building winner funnels
ACTIVITY: Brainstorm your Ads funnel
MailerLite: Signing up for MailerLite
MailerLite: Creating your landing page & success page
MailerLite: Creating your email sequence
Module 3: The Audience
What is an Audience and why is it important for you
Defining your Audience – 3 main categories
How to define your audience if you are starting from scratch
Activity: Define your audience
Hot vs Cold vs Look-Alike audiences
Your next steps for building your audience
Module 4: Ads planning – Budget and Calendar
Defining your Ads calendar
Ads Budget: Planning how much to invest in Ads
Spreadsheet – Ads Budget & Traffic Planning
Module 5: Ads planning – Ads Creatives
What is an Ad Creative
Elements of a successful Ad creative
Ads Creative formats & sizes
Spying your competitor’s Ads campaigns
How to create Professional Ads Creative for Free
Activity: Creating your Ads Creative
Module 6: Facebook Ads & Instagram Ads: First Steps
What’s the goal of your Facebook Campaigns
Understanding the Facebook & Instagram Ads structure
Facebook: Ad Account Creation and Setup
Configuring your billing options
Setting up your Facebook Page
Adding permissions to Ad Account and Pages
Linking your Instagram account to the Meta Business Suite
How to contact Facebook Ads support
Module 7: Facebook Pixel and Custom Conversions
Facebook Pixel: Introduction
Facebook Pixel: Creating and Installing your Facebook Pixel
Facebook Pixel: Verifying if the Pixel is working correctly
Facebook Pixel: Where to install the Pixel Events
Facebook Pixel Events: Installing Pixel events on your website
Facebook Pixel: Testing your Pixel events
iOS 14 UPDATE
Registering your Domain on Facebook
Creating your Custom Conversions on Facebook
Adding Custom Conversions to your Domain
Module 8: Facebook Audiences
Introduction: 6 types of audience segmentation
Custom Audience: Website visitors
Custom Audience: Customers list
Custom Audience: App Activity
Custom Audience: Video views
Custom Audience: Instagram
Custom Audience: Facebook Page
Lookalike Audience
Detailed Targeting (interest audiences)
Geolocation
Demographic segmentations
Module 9: Facebook Campaigns: First steps
Campaign Goals Overview
Campaign Goals: Awareness objectives
Campaign Goals: Consideration objectives
Campaign Goals: Sales OR Conversion
Budget – CBO and ABO
Ad Sets hierarchy in your campaigns
Audience Exclusion
Ads Placements
Ads configuration
Module 10: Facebook: Creating specific campaigns
Hands-on: Creating Campaigns – Conversions & Lead generation
Creating Campaigns: Instant forms & Lead generation
Creating Campaigns: Content distribution
Creating Campaigns: Other campaign goals
Creating Campaigns: Messages (WhatsApp, Messenger & Direct)
Creating Campaigns: Instagram Followers
Module 11: Facebook & Instagram Remarketing
Introduction to Facebook & Instagram Remarketing
Creating an optimized Remarketing campaign
Audience hierarchy for Remarketing
Facebook & Instagram: Creating Remarketing Audiences
Facebook & Instagram: Creating a Remarketing Campaign
How to Optimize your Remarketing Campaigns
Module 12: Facebook & Instagram: Ads optimization
Optimizing your campaign budget on Facebook
Optimizing Audience on Facebook
Optimizing Ads on Facebook
Campaign Structure optimization
Performance spreadsheets
Module 13: Google Ads & YouTube Ads: First steps
Welcome to the Google Ads section
What is Google Ads and why it’s important for your business
Google: Ad Account Creation and Setup
Module 14: Google Ads: Creating Successful Google Ads Campaigns
The Top 3 Elements of Your Campaigns
Module 15: Google Ads Keywords: Your Ad Success Starts Here
What are keywords and why are they essential?
Finding top keywords for your business with Google Keyword Planner
How do you decide which keywords to target for your ads?
Module 16: Google Ads: Structure of Google Ads Campaigns
Mastering the Structure of Google Ads Campaigns
Module 17: Google Ads: Planning your Google Ads campaigns
Creating a plan for super optimized campaigns
How to plan a super optimized and irresistible Ad
Module 18: Google Search Ads: Your ads in front of millions of people on Google
What are Search Ads on Google Ads
Setting up the Search campaign on Google Ads
Setting up the Ads group on Google Ads
Creating optimized Google Search Ads
Managing campaigns created on Google Ads
Module 19: Google Display Ads: Placing Your Ads on Google Partner Sites
What are Display Network Ads on Google Ads
Creating professional images for your Google Ads Display Ads
Creating the Google Display Ad Campaign
Creating optimized Display Ads on Google
Module 20: YouTube Ads: Millions of views for a few cents
What are YouTube ads and why they are important for your business
Planning an optimized video for your YouTube Ad
Easy ways to create a video Ad
Creating a Google Ads Video campaign
Setting up the Google Ads Video ad group
Creating optimized YouTube video ads
Module 21: Google Ads Extensions: Boosting your click-through rates up to 30%
Optimizing ads with ad extensions on Google Ads
Important information about Google Ads Extensions
Selecting the right ad extension for your business
Ad Extensions – SiteLinks
Ad Extensions – Callout
Ad Extensions – Structured Snippets
Ad Extensions – Call Extension
Ad Extensions – Lead Extension
Ad Extensions – Location Extension
Ad Extensions – Price Extension
Ad Extensions – Promotion Extensions
Analyzing the performance of your Ad Extensions
Module 22: Google Ads Campaign Conversions: How to Know Where Every Penny Is Going
What Conversions are and why they are important for your business
Conversion Rate and Cost per Conversion on Google Ads
Creating and configuring conversions on Google Ads
Installing Google Ads Tag code on your website for conversions
Creating and setting up Google Ads Call conversions
Module 23: Google Ads: Mastering Google Ads Bidding Strategies
How Google Ads auction works
Manual bids vs automatic bids
Types of Bids on Google Ads
Increasing your bids to specific locations on Google Ads
Raising your bids for specific devices on Google Ads
Setting days and hours to show your ads on Google Ads
Module 24: Google Ads Remarketing: The Most Profitable Ad Strategy
What is remarketing and why it’s important for your business
Defining target audience sources for remarketing on Google Ads
Remarketing on your website: Creating a list of people who visited your website
YouTube Remarketing: Creating List of People Who Have Viewed Your Videos on YouTube
Creating an Optimized Remarketing Campaign on Google Ads
Module 25: Google Ads: Data Analysis & Reporting
Reports on Google Ads
Creating your Custom Reports on Google Ads
Report Submitting Reports Automatically to you via email
Module 26: Your Ad account was disabled. This is how to fix it.
Facebook Ad Account Blocking
Google Ad Account Blocking
Module 27: Conclusion
Congratulations
Diego Davila.
À qui ce cours s’adresse-t-il ?
Anyone who wants to sell online and dominate the process of creating winning ads.
Aspiring Digital Marketers: Individuals looking to build a career in digital marketing.
Social Media Marketing Professionals: Those already in the field seeking to enhance their skills.
Small Business Owners: Entrepreneurs needing to market their products or services effectively online.
Marketing Managers: Professionals aiming to update their skills in digital advertising and social media.
Freelancers in Advertising: Freelancers looking to expand their service offerings in digital ads.
E-commerce Business Owners: Online store owners wanting to increase sales through targeted advertising.
Brand Managers: Individuals responsible for managing and growing a brand’s online presence.
Creative Designers: Creative professionals wishing to apply their skills in the digital advertising space.
Students in Marketing: College or university students pursuing marketing or related fields.
Content Creators: Bloggers, vloggers, and social media influencers looking to monetize and promote their content.
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