Description
Welcome to this advanced Google Ads course!
Pay attention – this is an advanced course!
Not just the next click here or click there step-by-step screenshot tutorial.
These are high concepts you’ll not find in the fundamentals or in the basic Google Ads courses that all of us have been taken for our Google Ads certification or simple campaign building process.
This course is created for the top 2% of the Google Ads experts!
It’ll higher your expertise to the level of the top notch experts in the world.
After the course you’ll earn advanced Google Ads certification of completion.
I am Grigor Yovov and I have 13 years of world level Google Ads in digital marketing agency environment for one of the most famous world brands.
In this course I’ll teach you my 5 stars CRO strategy step-by-step, starting with the:
marketing and usability
technical and payments
quality and productivity
And going trough stars one to five all over the account structure vertical from
campaign level
ad group level
audience level
keywords level
ad copy and creative levels
To the very bottom of the account optimization vertical.
Everybody knows how to set a goal in Google Ads.
And thousands of tutorials shows you this.
But when it comes to building an overall concept that is custom build for a particular client everybody is in silence?
Why?
Because they missed the advanced concepts of targets and goals in Google Ads!
I’ll teach you the pyramid of goals and how to implement it to create advanced goals and targets structure.
I’ll show you:
the types and variables
the expectations vs realty method
the scaling and cycling
the profitability and validations
And many others that’ll build you as top 2% Google Ads expert!
And finally if you are about to sell your Google Ads service like all the rest what’s the point of being in the top 2% of worlds Google Ads experts?
In this course I’ll teach you the advanced concepts in selling paid media Google Ads service.
Concepts like
momentum and competency
quality and investment relation
the non-monetary client value
And finally I’ll reveal my secret Profit Detector formula that helped me build a world level digital marketing services in the last 13 years.
If you want to get to the top 2% of the Google Ads world’s experts this course is just for you!
It contains no fundamentals it is only for advanced experts that aims top performance on highest level.
Join today and earn your certificate of completion!
2024 up-to-date! Being here means you are already trying Conversion Rate Optimization ( CRO ) to generate more sales and leads to your business.
And let’s face it, the biggest lead-generating platforms there are the giants – Google Ads, Facebook, Instagram, Linkedin, and a few others.
What we’ll do in this course is to take one of these and showcase to you my 5 starts strategy for building profitable advertising campaigns.
My name is Grigor Yovov and I am running an advertising business since 2011.
But first thing first!
Bare with me and just for a moment picture your business as a Pizza Delivery company.
So, you have your pizza and you want to sell it to more, and more customers so badly.
Because you want to grow your business.
But wait! Not so fast!
Let me quickly jump into the calculations to show you what happens in 95% of these cases with real business numbers!
Your goal is to improve lead generation and sales in order to increase your income and profitability.
This is where the 5 stars business development strategy comes into place!
But first thing first.
Let’s start with a simple slice of pizza, or why not a whole pizza!
So, you have your pizza, it costs $27.99. Let’s make it $28 to ease the calculations.
Now, usually, a family order a pizza bundle for 120$. Including 4 big pizzas, french fries, and coca-cola.
Now let’s assume that one out of 100 visitors of your pizza delivery website makes a $120 order.
2 out of 100, means 2% of your website visitors convert into clients.
Congrats! You just calculate your « Conversion rate »!
This is a very important number, remember it.
Now, let’s go further.
You have expenses included in the price of the pizza. Like your rent, staff salaries, electric bills, and others.
Let’s say 50% of every pizza order goes for these expenses and you left with the other 50% income.
In this case, you have a $120 avg order so it means you have an income of $60 after all the business expenses.
So you need to pay less than $60 for advertising to generate an order to be successful.
Now, let’s turn back to the « Conversion rate » we calculated earlier, it was 2% right.
This means that you need to pay 100 clicks to Google Ads in order to generate 2 pizza bundles orders.
We can take a simple avg cost per click of $3.7 checked for the New York area, so 100 clicks equal a $370 advertising budget.
And guess what, you just spend $370 to generate a single pizza order at a total cost of $240 totally for both orders.
Something wrong, right?!
And there’s more!
From these $240 you have already spend half on business expenses, so you have a total calculation of:
$120 income – $370 for ads = -$250 lost for your business
This is how 90% of businesses lose money with unprofitable advertising campaigns.
So, what’s the solution?
My name is Grigor Yovov and I am running my advertising business since 2011.
I have created a 5 stars practical system to solve this problem for my clients and now I will share it with you!
In this course, I’ll show you how to build your successful advertising strategy.
Join me and let’s begin!
How many times have you faced a client with unrealistic or poorly defined advertising goals?
It’s not their fault!
It’s your job as an expert to provide expertise and put order into their world in order to gain progress & profit.
This is not a technical course despite we need to touch on the topic of numbers and formulas at some point, this is more of a business course since the very same strategy keeps my business alive since 2011.
The foundation of the performance marketing service no matter we speak about Google Ads, Facebook Ads or other platforms is the right goals set up.
What is a good goal?
It motivates
Makes you think
Inspires you
Rewards you
Leads you to concrete actions
It takes you to a new path
It is measurable
Data based
Exactly to the point
Achievable
Relevant at the moment
With a precise deadline
That keeps the customers
Profitable
Continuously Developing
About the author of this course: Grigor has been the owner of the digital agency Business Trend since 2011. Bachelor of Marketing. Founder of a number of courses on the Udemy platform with more than 20,000 students. Certified Google Ads & Google Analytics expert with more than 10 years of practical experience. He will soon publish his first book, the Google Analytics Kickstarter Guide, with BPB Publications, one of Asia’s largest e-book publishers.
Profit Detector Sales Course will help you to determine the 20% of the Google AdWords leads and clients that brings you 80% ot the profit! It is combination of marketing science and real sales experience.
My name is Grigor Yovov, I am an CEO of Business Trend – Digital marketing agency and also a cretor of the PROFIT DETECTOR FORMULA. I start my career as a sales of digital marketing products (SEO, Google AdWords etc.) and managed to put my name under the certificates of the top leaders in the digital marketing world such as Google, HubSpot and Daragh Walsh.
Then came the big moment!
Before 7 years I start my own company and become independent digital marketing consultant. I constantly growth my business by selling SEO and PPC ads in AdWords and Facebook.
Actually I have such a success selling digital marketing services that I have never thought hiring other sales representative. I really love my work!
At this time I haven’t an idea that lately I’ll create the PROFIT DETECTOR FORMULA!
But not always the things were so smooth.
I remember like it was yesterday that lead that comes one morning form our facebook campaign.
In the beginning it was so promising!
I start a little research before calling the client as usual. It was a medium size travel agency willing to push up sales in the summer season with some mix of SEO and AdWords.
I call the phone and after a few minutes I have the basic information of what the client need. The main goal was to sell exotic destinations like Maldives, morocco and Tanzania, but mostly to target a hotel in Greece that my client was prebuy for the whole summer season.
The client was so confident they want to start the campaign and arrange a meeting in couple of days.
So I put my marketing gloves and decide to do some prep work before the meeting.
I make a short keyword research on the most common terms and the CPC price. Also check google trends and buzzsumo for additional ideas. Than search live in google for the competitors and brows their websites to get some clue for the environment of the business. And so on, and so on. It took me 5 hours to collect all the data and create a great presentation for the meeting.
The day before the meeting I hit a golden mine. It was a traditional fest that take place next to that Greece hotel location at the end of the season. I make additional keyword research and find that there are people searching for the fest from the beginning of the season but I have not find a serious competition.
Real golden mine!
To worm up the client a put another hour creating short video to present my discovery and demonstrate that I have serious intention to find the best solution for the client.
Anyway the day of the meeting have arrived and I knocked on the front door of their office.
The meeting pass buy very well and I managed to present all the material prepared and answer all clients questions.
At the final stage I already feel the taste of the deal closing and decide to ask whether we’ll be ready to start the campaign.
Than the cold shower came!
“We are now on the stage of collecting offers. Also still not sure if we need to go for Adwords or the local radio and newspaper for the fest event, we just do not have budget for both.”
Of course I explain that adwords is much more measurable and effective method and there is a lot of issues to be calculated before starting the campaign.
But at the end of the day I was empty-handed with a bunch of researches under my arm and more than 10 hours of lost in preparation time.
It wasn’t the first time a false lead loses my time, but definitely it was the last drop in the glass of my patient!
I sit in my office, lock the door and stay there a whole week. In the dark I calculate day and night all the sales experience I have and all the sells ninja resources in the internet.
And finally I did it!
3 minutes’ system to qualify leads and spread them in 4 easy groups to manage my selling time and afforts called the PROFIT DETECTOR!
It was real boost in my sales business! I have never find my selves in lost time and nerves position again!
I call it Profit Detector sales formula!
There are 4 levels of efforts you can reach depending the lead and 22 types of leads depending their credibility and monetary value.
Today I’ll present the system in my course, hurry up and subscribe!
À qui ce cours s’adresse-t-il ?
Google Ads experts
Freelancers
Digital agencies
Business owners
Entrepreneurs
small business owners
advertising sales
sales managers
Business owners
Entrepreneurs
Startups
Directors
Managers
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