Description
Description
This course is designed to teach you about Salesforce Marketing Cloud Platform and prepare you to become a certified Email Specialist.
In this course you will learn the following:
What is Marketing Cloud?
Other Useful Resources you can learn from.
How to set Marketing Cloud up with everything you need to know in the Administration section.
Subscribers and Data Management. How to Build relational data models.
Email Design, Content Creation and Delivery. How to build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.
Send emails using email application sending methods.
Tracking and Reporting: Create reports of email tracking data.
Marketing Automation: Build complex email automations.
Journey Builder
6 Practice Tests are included (2 integrated in Udemy and 4 of them linked as attachments). Questions in these practice tests are very similar to the exam and some of them you will find in the actual Email Specialist exam.
A final Summary with highlighted topics for you to repeat before the Exam.
A full detailed list of the most important topics you will need to learn and I am teaching you in this course you can find below:
Automation Studio, Playbooks, Query Activity, Other Activity Types,
Data Extensions, Lists
CAN-SPAM Act
Email Validate tool
HTML Paste
Triggered Automation
Personalization Strings
Send Classification
A/B Test audience
Email Design
Segmentation (Drag & Drop, Audience)
Data Relationship
AMPscript
Email Template
Hard Bounce & Soft Bounce – Difference
Scheduled Sends, Triggered Sends
Import Wizard
Sender Profile & Delivery Profile
Subscriber Key & Primary Key
Who this course is for:
Marketing Cloud Email Specialists
Marketing Cloud Administrators
Marketing Cloud Developers
Anyone in the Salesforce Ecosystem
À qui ce cours s’adresse-t-il ?
Students preparing to sit for Marketing Cloud Email Specialist exam. This course helps students to be fully prepared to pass Marketing Cloud Email Specialist exam.
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