Description
By the end of this course you’ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You’ll be able to set up and run A/B tests that will help you to improve your website’s conversion rates.
A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process – like setting and measuring goals, gathering insights and creating problem statements and hypotheses.
In this course I take you through the entire A/B testing process, incorporating:
Setting a baseline and goals;
Gathering insights;
What the different types of experiment are;
What you should do before, during and after running an A/B test
Documenting your experiments.
The course is suitable for both beginners and people with digital marketing experience.
It’s ideal if:
You want to start running A/B tests but don’t know where to start.
You already work in marketing and want to expand your knowledge.
You run a small or medium-sized business and want to increase your sales.
À qui ce cours s’adresse-t-il ?
SME owners and marketers
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