Description
Every human being’s subconscious mind is responsible for making decisions much before the conscious one interferes. ‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products. We will discuss in details about some important topics, like: Types of Consumers, Role of Consumer Behavior in Loyalty, Model of Consumer Behavior, Steps of Decision-Making Process, How to Reduce Cognitive Dissonance, Factors Influencing Consumer Behavior, Role of Consumer Behavior & Value Drivers.
You can analyze your consumers to understand consumer behavior to find out which customer value driver do they consider most important.
Based on your consumer behavior studies, you can then modify your marketing strategies and product offerings to foster the following four key customer value drivers:
Value for Time
Value for Attention
Value in my Life
Value of Access
As the consumer continues to deal with a brand for a long time, the brand tends to explicate a better insight of customer’s needs and expectations. Through this, a great relationship can be developed between them. This will result in selling of more products and retain the business with the consumers which finally leads to profitable business.
À qui ce cours s’adresse-t-il ?
Business owners
Professionals interested in marketing, sales or advertising
Anyone interested in design, consumer behaviour or psychology
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