Product Marketing for Technology Companies

DescriptionUltimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.À qui ce cours s’adresse-t-il ?You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.You already have many years of experience in the role and are looking for new inspiration and strategies.You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.Afficher plusAfficher moins