Marketo for Managers

DescriptionTired of videos teaching you how to push buttons?  This course is designed for the busy manager or executive who wants conversational fluency in Marketo, not a technical certificate.  You’ll learn how to use the essential elements of Marketo, but also how the principles of healthy systems and the reports you need to evaluate your system right now.  The course includes walkthroughs and slides covering the key concepts of Marketo, including Engagement Programs, Lead Scoring, and Analytics.  At the end of this course, you’ll know exactly where to focus your resources to optimize your system, and how to fill in for an admin when they leave.  À qui ce cours s’adresse-t-il ?I designed this course for marketing managers and directors who want to understand how to use Marketo for their objectives.Afficher plusAfficher moins