Description
Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler’s Kellogg School of Management and has helped countless startups with their branding.
If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you’re a founder, this course will show you how to catapult your company to fame.
This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I’ll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.
This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren’t relying on flaky Internet resources.
Case study on the luxury brand management & fashion marketing leader Lacoste
Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships
My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada
FMCG / CPG brand management considerations
B2B brand management drivers
Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding
How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies
How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency–both conceptually and through advertising channels such as Facebook and LinkedIn
How to penetrate a new market quickly to build brand credibility and awareness
How to leverage associations to establish a brand that doesn’t yet have credibility
How to develop a comprehensive branding and brand marketing strategy
Key branding sections:
How Brands Grow
Brand Management Lessons from Lacoste
Branding Strategy
Branding Tactics
Macro Business Perspective of Branding
Raising Brand Awareness
B2B Branding
Personal Branding
Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.
À qui ce cours s’adresse-t-il ?
Marketers
Marketing Managers
Brand Managers
Entrepeneurs
Aspiring Brand Managers
Brand Marketing Managers
Marketing Consultants
Marketing Agencies
Influencers
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