Description
Account-based marketing is emerging every day. ABM become highly regarded as one of the most successful B2B marketing strategies. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. The course showcases utilizing different tools and B2B digital marketing tactics to achieve your goal in ABM.
Some Statistics:
67% of brands leverage account-based marketing – Hubspot
62% of marketers say they can measure a positive impact since adopting ABM – Forrester
87% of account-based marketers say that ABM initiatives outperform other marketing investments – ITSMA
Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates – MarketingProfs
80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates – TOPO
Companies dedicated 29% of their marketing budgets to ABM in 2019 – Engagio
If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it your one-stop guide for Account-based marketing.
30-Day Money-Back Guarantee
There’s no risk in trying out this course!
If you’re not satisfied, I’ll refund your money – no questions asked!
You’ll Also Get:
Lifetime Access to Course Updates
Fast & Friendly Support in the Q&A Section
Don’t Miss Out!
**Update Nov 2021**
90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)
Added 2 articles
Added 1 downloadable
**Update Mar 2021**
Added « Tech stack features checklist »
Added 1 downloadable « Campaign creation worksheet »
**Update Jan 2021**
Added « Simple ABM flow for example »
Changed the Audio.
Minor video enhancements.
Added 2 downloadables.
**Update Nov 2020**
Added Practice test
Added 1 downloadables
Removed typos
À qui ce cours s’adresse-t-il ?
Anyone from B2B especially for B2B Marketing & B2B Sales team.
Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
Anyone who is interested in understanding the concept of Account Based Strategy
Afficher plus
